Blues and Soul Music Magazine

Issue 1099

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Zarif: Z is for Soul

Zarif Zarif Zarif Zarif

Hailed as one of British soulâs big new hopes for 2009 - and even described in some quarters as âWinehouse with Madonnaâs pop flairâ! - North London singer-songwriter Zarif enjoys a breezy introductory chat with âB&Sâ at Sony Musicâs Central London HQ.

The product of a Scottish father and Iranian-Jewish mother, 23-year-old Zarif first made her name on Londonâs underground soul scene. Spotted by world-renowned British DJ/producer duo The Nextmen, she straightaway became a prominent featured vocalist on their critically-acclaimed 2007 album âThis Was Supposed To Be The Futureâ. Which in turn led to performances with said twosome at countless summer festivals like Glastonbury and Global Gathering.

Having since also recorded with Groove Armada and The Rakes - as well a supporting UK R&B don Taio Cruz on his UK tour - her highly-individual brand of quirky, retro-tinged soul is now showcased in the edgy, feel-good grooves of her self-penned debut single âLet Me Backâ. Which - with its nod back to early Jackson 5 and Seventies rare groove classics - precedes the forthcoming summer release of Zarifâs as-yet-untitled debut album. Whose producers include

âIâd say my album is very eclecticâ, promises a friendly and bubbly Zarif: âBecause, while it all comes from a soul basis initially, at the end of the day I also love big choruses and feel-good pop songs. And, while Iâm very influenced by a lot of old music like Stevie Wonder, Iâm also really into new kinds of recording techniques. So I think Iâve kind of meshed the two together - thereâs a lot of live instrumentation alongside elements of electro. Which I like to think makes my record different, in that itâs quite retro and futuristic at the same time. You know, while I love artists like Amy Winehouse and Duffy - I think itâs really great how theyâve brought soul back into the forefront - I also think that, while they very much represent music of a specific era, my record kinda takes that and makes it more modern.â

Growing up in Harrow, by the age of 10 Zarif was already sufficiently obsessed with contemporary music to be meticulously taping âTop Of The Popsâ every week, writing down the lyrics and learning all the songs off-by-heart. Nevertheless, it was after moving to a school closer to central London that her tastes became more discerning: âYeah, if youâre a teenager into your music, London is a great place to be growing up inâ, she asserts: âBecause firstly, itâs easy to sneak into clubs at a younger age. And secondly, youâve got so many niches and types of music that you can SEE! So, from my early teens on, I was going to like hip hop clubs, funk clubs, indie clubs⦠You know, just really seeking out - and finding - good underground music.â

âBut, while Iâd always been writing songs from a very young age, it was only when I left school that I first started getting into bands and jamming with as many people as I couldâ, she recalls with a smile: âAnd basically I took to it like a duck to water! Because I suddenly now realised that me writing in my bedroom actually could translate to something that involved being onstage and having a band! So yeah, I just got completely absorbed in it all! I started gigging, started doing open mic nights, getting my band together... And I guess it all just went from there really!â

Indeed, within a short time, Zarif had become a regular on Londonâs soul singer/ songwriter open-mic circuit. One of the capitalâs best-kept secrets and held at a series of venues across the city, said scene enables budding new songwriters to test out their new material in front of their peers, while simultaneously allowing them to develop their onstage performing skills: âItâs just really funâ, she enthuses genuinely: âYou know, itâs not like gigs where you pay for a ticket to see someone and theyâre 1,000-times rehearsed! Instead, with the open mic circuit you get the SPONTANEITY! You just turn up, see whatâs going on, whoâs singing⦠And for me it was really inspiring in terms of my songwriting, âcause youâre always hearing someone new trying out different stuff. You just see so many people coming up with original ideas and jamming with different musicians⦠And the audiences are always really receptive, `cause the sole reason theyâve gone to the gig that night is to see the MUSIC!â

âThe only down side of it is that it does get a bit overlookedâ, she adds thoughtfully: âI mean, thereâs so many great singers Iâve met there who write really, really good music - people I could see doing really well, and whose record Iâd definitely go and buy tomorrow if they had anything out. So in that way it is a bit sad that the scene is not as much in the forefront as it could be. Thereâs still a lot of people who donât actually know about it.â

Nevertheless, it was during one of her open mic shows that Zarif herself was âdiscoveredâ by aforementioned North London DJ/producers The Nextmen: âYeah, they came to see me at a gig and just thought âOK, weâll try some stuff with herââ, she explains: âAt that point theyâd mainly just produced hip hop stuff with rappers. So, because theyâd decided that for their next album (2007âs âThis Was Supposed To Be The Futureâ) they now wanted to also start working with singers, once they saw me they were like âOh, weâll see what happensâ. So they sent me a beat, I went round to the studio... And within like 10 minutes weâd written the chorus for âSomething Got Youâ, which was the song that became that albumâs first single! So, you know, we instantly clicked - and I just had so much fun writing with them!â

âI mean, they used to have this hilarious studio that was like this massive warehouse on top of Caledonian Road tube station. So every half-hour youâd be almost deafened by a really loud train!â, she laughs: âPlus there were no lights, no heating... So in winter weâd be absolutely SHIVERING at like two in the morning getting down the last bit of a song! Then in the summer weâd be having to take all our clothes off to just even THINK straight!â

âBut, as I say, it was great funâ, she concludes with a smile; âWe experimented with loads of different beats. And I actually think their approach is quite similar to mine. In that, though they use a lot of samples and loops, they also play a lot of live instrumentation on top of it. Plus, because they were going in this new direction, they were like âWeâre gonna try ANYTHING!â⦠And I really feel that in itself actually helped me develop my OWN songwriting too. Plus it was the profile I got from my work with The Nextmen that helped me get my own record-deal with Sony. So I look back on it as a very positive relationship all round.â

The single 'Let Me Back' is out now. Single âCaliforniaâ follows June 29, both through RCA Label Group

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