News Item
HMV Gets Closer To iTUNES
HMV has pioneered a revolutionary new tool for all users of iTunes to help build their music and film collections on their new social discovery site getcloser.com.
The site’s unique ‘gap analyser’ function has been built to make a collector’s life a whole lot easier. People can now import their iTunes over easily and discover the music and film essentials that are missing from their iTunes collection.
From enhancing collections with new B-sides, remixes, or Directors cuts, the ‘gap analyser’ tool uses HMV’s exhaustive archive of music and film releases to highlight gaps. Getcloser.com has been developed specifically for the collector and features an array of tools and trivia and allows people to come together to share their passions, interests and knowledge with like-minded people.
People are able to discover, rate, recommend, share and enjoy everything from new artists and music to their favourite cult movies and film experiences.
Another unique feature of the site is the ability to share music and film ‘connections’ where users are encouraged to input interesting facts on their favourite bands, albums, films, actors and more to form a web of trivia around each one.
With the full support and involvement of HMV’s record label and film studio partnerships, getcloser.com will boast a wealth of rich content, including exclusive live footage of artist performances hosted by HMV stores. Over time, the site will be enriched by content created and uploaded by users themselves.
Apple and HMV already have a strong trading relationship, with iPods, iPod accessories and iTunes Gift Cards available in all HMV stores. Getcloser.com is currently in open beta With a full site launch due this Autumn.
Website Address: www.getcloser.com
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