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Issue 1084

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KLOUD 9: UP WHERE THEY BELONG

KLOUD 9
KLOUD 9 KLOUD 9 KLOUD 9 KLOUD 9

Having established themselves as firm favourites on the UKâs discerning modern soul scene via their acclaimed first two albums - 2001âs âOn Kloud 9â and 2005âs âYearning 2 Loveâ - Nashville, Tennessee-based duo Kloud 9 this month again come correct with their eagerly-anticipated third set âEnjoy the Rideâ.

Comprising Illinois-born twin brothers Kelvis and Kendall Duffie, Kloud 9âs smooth blend of contemporary soul, R&B and jazz has previously seen them collaborate on-record with the likes of London jazz-funk dons Incognito and celebrated saxophonist Kirk Whalum. However, their aforementioned new release (written and recorded following select 2007 US tour dates with The Isley Brothers, Maze and The Whispers) finds them mostly going it alone, on cuts ranging from the infectiously catchy groover âStepâ and guitar-flavoured, breezy âAppreciationâ; to the sultry, hypnotic ballad Iâm Calling Youâ, and even a Latin-flavoured house mix (courtesy of Britainâs The Realm) of the sparsely funky âLoveâs Just Better With Youâ.

Taking a late-afternoon break from rehearsals with their band in an East London studio, the ever-affable Duffie brothers reunite with âB&Sâ to discuss their latest project. Which - as with their last set - was primarily written and produced by Kendall in his own, Nashville-based studio The Vibe Room.

âThe title âEnjoy The Rideâ for us really represents the place where Kloud 9 is at right nowâ, begins the talkative Kendall: âItâs a place where weâve come to understand how fortunate we are to be doing something for a career that we love to do. But then we also realise that a lot of people doing this find themselves looking back years later, and realising they didnât actually enjoy it while things were happening for them. So what weâre saying is, no matter how successful you may get, you still have to embrace the moment and enjoy the ride! Plus the title also has a second meaning, in terms of relationships in general. In that, when we get involved with people personally, we spend so much time trying hard to figure out whether the relationship is gonna work or not. So again our advice is, if it feels good in your heart, just sit back and enjoy the ride! âCause nothing in life or love is guaranteed!â

In terms of the albumâs musical content, meanwhile, Kendall has strong ideas about how it represents Kloud 9âs place in todayâs marketplace: âMusically, this album reflects the evolution of what Kloud 9 is all about, in that it represents quality R&B and soul music. Itâs comparable to what groups like The Isley Brothers and Maze were doing back in the day. You know, those were groups who were always a little left-of-centre and who didnât always choose the popular trends of the day. And, just like them, we aim to make music we hope will stand the test of time without necessarily trying to be trendy. Because we donât go into a record thinking âLetâs go for a sound thatâs hot out there right nowâ. Instead weâre more like âLetâs write songs that feel good, that we feel will evoke emotions, and that will stimulate power dividesâ. And, with this album, I think we have done that to the very best of our ability. Because, in my opinion, it genuinely represents our best work to date.â

âAlso, lyrically we do like to create music that everyone - whether theyâre three years old or whether theyâre 90 years old - can listen to and understandâ, adds Kelvis: âYou know, we live in a time when love is something that people donât really value. We live in a society where itâs not something that people cherish. And so we believe it is important for us as men - especially as Christian men - to be able to sing songs that make women feel like real women and not like sex objects. Which is why we want to portray lyrics that are sensual, but not sexual - things that people of all ages can listen to and appreciate, without feeling embarrassed or being offended.â

Having been in the business for an impressive 22 years (during which time the twosome initially performed in a contemporary gospel outfit, in addition to later being involved in radio promotions, artist development and production), Kloud 9 look back on their early upbringing with mixed feelings: âWe actually grew up in a single-parent home with our mother, who was a church musicianâ, recalls Kendall: âSo pretty much the music we were listening to in the early Seventies was by gospel greats like Andre Crouch and Edwin Hawkins. But then, as we started getting older, we started appreciating funk groups like The Commodores, Earth, Wind & Fire, and Kool & The Gang. Though to us the best of all was The Jackson 5! To the point where weâd actually pretend to BE them! Like, when our mom brought home some white shoes one day, we actually started to fight over who was gonna wear them - because it reminded us of something Michael Jackson would wear! But, having said that, we did grow up pretty much poverty-stricken and poor. I mean, there were times when we were literally living in shelter homes. But, to be honest with you, I believe a lot of our chemistry that we have today did actually come out of those hard times. Like the evenings when weâd be sitting together - seriously - with no electricity, just writing songs together by candlelight.â

Having become musically-motivated at an early age, it was during their mid-teens that Kelvis and Kendall found their original mentor: âYeah, the guy that found or âdiscoveredâ us was an old skool R&B producer and guitar-player for Aretha Franklin, whoâs since passed awayâ, relates Kelvis: âHis name was Jerry Weaver, and he produced the debut albums for Janet Jackson and New Edition. Heâd actually moved to Denver, Colorado - which is where we were living at the time. And, after seeing us in the quartet weâd formed with our sister Michelle and another guy named Ray, he was like âYou guys are destined for great things!â! So he gave us the name Meekness, shopped our music to different labels, and in the process had us travelling all over the world. You know, he was a very meticulous guy. I mean, at the time we were working with him - we were around 14/15 years old - heâd yell and scream at us to where weâd end up crying! But, looking back now, I believe he was the one who actually gave us the mentality and the drive to really step up our game. But then, when our mother passed away in â94, we decided we needed a break. So the group split up - and it wasnât until 1997 that Kendall and I decided to come together and start Kloud 9 as a duo.â

âYeah, and musically we both feel really good about what the two of us have been able to achieve together since thenâ, concludes Kendall: âBecause it seems we have definitely contributed something to the soul world. You know, to us itâs not about being rich and famous, or even popular. Itâs all about leaving our mark through our music. And to be making a contribution to a genre that we love, for us is the most satisfying thing of all.â

The album âEnjoy The Rideâ is released October 13 through Expansion Records
Words PETE LEWIS

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