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Issue 1084

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PHAROAHE MONCH: SPLIT PERSONALITY

Pharaohe Monch
Pharaohe Monch Pharaohe Monch Pharaohe Monch Pharaohe Monch

During a 1972 concert performance captured on his 'These Songs For You, Live!' album, soul legend Donny Hathaway referred to âthe black pool of geniusâ before giving the crowd his rendition of Stevie Wonderâs classic Superwoman.

Over the years this deep metaphorical sea of creativity, spoken about by Hathaway with such reverence, has found other ground-breaking and free-thinking artists such as Marvin Gaye, Prince and Rakim swimming within its waters. These individuals, and others like them, have each managed to tap into a place somewhere inside the soul that allows normal creative limitations to be transcended. Their music becomes more than just mere sound, taking listeners on a journey that opens up a whole new world to be explored emotionally, spiritually and mentally. Songs become personal friends. Albums become life-changing events. History is made. Another artist who can also claim to have let his mind float in that mythical âpool of geniusâ is New York MC and hip hop trailblazer, Pharoahe Monch.

Returning with Desire, his first album in 8 years, the Queens-bred wordsmith appears to be more focussed than ever, eschewing hip hopâs current penchant for disposable music by filling his heavily-anticipated opus with meaningful verses that cover everything from politics and love to racism and conspiracy theories. A name thatâs long been synonymous with next-level lyricism, Pharoahe Monch debuted as one-half of Organized Konfusion in 1991 before kick-starting his solo career on NYCâs Rawkus Records with 1999âs massive Simon Says single. The rapper was also very nearly signed to Eminemâs Shady Records some years ago, before settling at Steve Rifkindâs SRC imprint.

Recently the incendiary video to Monchâs anti-violence anthem When The Gun Draws caused controversy due its graphic imagery, while his latest single Body Baby has gained an equal amount of attention due to its unexpected homage to Elvis Presley. Two very different creative directions to say the least, but Pharoahe is quick to assure doubters that it is possible for such seemingly conflicting extremes to successfully co-exist within the same artist.

Monch is free at last.

B&S: Desire was originally scheduled to be released late last year. Why the delay?
PM: To me the album wasnât really ready last year so I pushed the release date back myself. I wanted to shoot the When The Gun Draws video and really get it out there. I didnât want to just throw the album out and have it be all about âWhatâs the buzz?â or âWhat are the first week sales numbers?â To me itâs really not about that. This whole album is like a huge single because Iâve been away for so long, so I wanted to make sure the whole thing was done right.

B&S: The anti-gun message of When The Gun Draws really seems to have struck a nerve with people. Have you been surprised by the reaction to the track?
PM: Iâm not surprised because I knew what that track was and what it had the power to be. When you write a song like that you try to do it in a way so that it doesnât sound trendy. The incidents I talk about in the song that have transpired over the years will unfortunately continue to occur. I really took my time writing it because I was trying to create something that would have a longer shelf-life than the average hip hop record and I believe that When The Gun Draws will still have relevance for years to come. It wasnât about making a controversial record for the sake of being controversial; it was about dealing with an issue thatâs tangible and trying to make a difference to the lives of the youth through music.

B&S: Youâve spoken before about society becoming desensitised to violence. Why do you think that is?
PM: Itâs so easy to become desensitised because violence is such a prevalent part of everyday life now. There just seems to be a general lack of self-respect amongst people, and if you canât respect your own life then howâre you going to respect someone elseâs. The media also plays a big part in the process. For example, if you look at the Iraq war situation, in America the media arenât allowed to show images of the coffins of dead soldiers returning home. Quite frankly, I really feel a lot of people donât understand the realities of war as well as they should. People are watching this propaganda and being drilled about what the war is about but arenât actually seeing any loss of life.

B&S: Youâve always been viewed as an underground artist. Do you think thatâs a label youâre ever going to be able to shake-off?
PM: What people donât realise is that even with Organized Konfusion we didnât know what the fuck we were doing. We were just fans of hip hop giving our interpretation of the music and the culture. We didnât necessarily know that we were underground. We wanted to break rules but our approach to making music wasnât about us consciously taking a so-called underground approach. I was influenced by a lot of obscure jazz fusion groups and it was those old records that I sampled for the first two Organized albums. But if by some strange chance those same old albums had been popular million-selling projects and weâd still sampled them, would that have made our creative approach not underground?

B&S: Thatâs an interesting point because your new single Body Baby will be viewed as a commercial radio record simply because of the Elvis Presley connection. You could be saying the most complex rhyme on that track and it would still be viewed as mainstream because of how it sounds musicallyâ¦
PM: Body Baby is definitely a risk-taking record and I approached making that song the same way as everything else Iâve ever done; I wanted to break the rules. But people will automatically see Body Baby as me doing something totally different to what they think Pharoahe Monch is about, which is what I mean when I say that itâs a shame people donât listen to music properly today and donât know the history of artists. We had gospel influences on the first Organized album and I was singing on Black Sunday from the second album. So all of the ingredients that youâre hearing in my music today have always been there since the Organized Konfusion days.

B&S: Would you say Desire is the closest youâve come in your career so far to truly capturing the essence of who Pharoahe Monch is?
PM: This album is such a true reflection of who I am as a person. I really care about the socio-political state of society, but at the same time after Iâve had a few drinks you might hear me talking about âLook at those titties!â I know that in this industry youâre only supposed to give people one side of yourself and promote that, but I really donât have a problem showing people all the elements of Pharoahe Monch. I mean, a track on the album like So Good is so much a part of me and itâs such a sexual song, but then I also have a song like When The Gun Draws. So I have a fun side, but I also have a darker, more serious side. But thatâs what I like about this new album, the fact that it shows so many sides to me that people really shouldnât be surprised by whatever I choose to do next.

B&S: With that in mind, given that youâve put so much of yourself into Desire where do you feel you can actually go from here artistically?
PM: I still feel that Iâve got so much potential to grow as an artist. I feel like I suck right now and I need to get better, which is a great place to be in as an artist who wants to improve their craft. I just feel like Iâm only scratching the surface right now. I think Desire is a phenomenal album, but now I feel like I wanna beat that shit with whatever I do next and grow as an MC.

YOU CAN READ THE FULL INTERVIEW WITH PHAROAHE MONCH IN THE NEW ISSUE OF B&S MAGAZINE (998) OUT NOW.

The album 'Desire' is out June 25 on Universal.
Words Ryan Proctor

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